Welcome To My Blog!

 [By Sarah Faglio]

An old Italian saying summed up the disillusionment felt by many immigrants: "I came to America because I heard the streets were paved with gold. When I got here, I found out three things: First, the streets weren't paved with gold; second, they weren't paved at all; and third, I was expected to pave them."

As an Italian descendant, this quote opened my eyes to how my ancestors may have felt upon immigrating to this country from Italy.  However, while I cannot directly relate to the literal meaning of expecting roads to be paved with gold - I can relate to the metaphorical meaning.

Expect the unexpected.

Many expect one thing but come to realize that something they may never have believed to be true - actually may very well be.  This concept can be applied to modern day marketing techniques and how businesses can soar to success. 

Many marketers expect their old nuances of traditional marketing techniques to work in the present day.  Reinventing the wheel never brought anyone real success.  This applies to marketing strategies too - in order to sell to your targeted audience you need to adjust to the changing market.

After analyses of new mediums that could be used to reach a target audience, there are innovative marketing techniques that have arisen that adapt to the way communication is evolving.  Our dynamic social world has revolutionized the way information is shared. It has become necessary to develop marketing plans to adhere to this change in order to produce efficient strategies with efficacious results. 

Now, to relate this back to the previously mentioned quote....

Marketing and the way we have known it for years has drastically changed,  similar to how Italian immigrants' beliefs were altered.  Traditional marketing is expected to work but things are not always what they seem, they are not the road paved with gold (success) anymore.  The roads are not already paved with gold (success), they are not paved at all and, as a marketer, you are expected to pave them.  You can do this by breaking apart from traditional marketing and embark on the journey to an evolved form of marketing.

Insanity is doing the same thing over and over and expecting the same results.  It is time to make the necessary changes to your marketing efforts to help your business prosper.  Having trouble keeping up with this niche? Let me help in paving your golden road to marketing success!